The total revenue for 2009 came to R1,569,006,660 through the sale of 12,628,234 units across 276,860 unique titles, compared to the R1,491,140,307 and 12,578,151 units across 272,897 titles sold in 2008. The average selling price increased by 4.79% from R118.56 in 2008 to R124.25 in 2009.
Adult Non-fiction made up 44.92% of the total sales, down from the 47.43% of 2008, with the Stephenie Meyer titles helping the Children’s Fiction share increase from 7.75% to 9.25% in 2009.
